Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
SMS Marketing has become increasingly popular ever since the rise of SMS (Short Message Service) in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages are read within four minutes, making them highly convertible.
Mobile Marketing via SMS has expanded rapidly in Middle East as a new channel to reach the consumer. SMS has become the most popular branch of the Mobile Marketing industry. Datacom network covers the ME with advertising SMS.
| Country | Mobile Users |
| Algeria | 5,340,000 |
| Bahrain | 632,000 |
| Egypt | 12,847,000 |
| Iraq | 10,364,000 |
| Jordan | 3,124,000 |
| Kuwait | 3,600,000 |
| Lebanon | 995,000 |
| Libya | 1,345,000 |
| Mauritania | 75,000 |
| Morocco | 5,240,000 |
| Oman | 1,245,000 |
| Palestine(West Bk.) | 258,000 |
| Qatar | 865,000 |
| Saudi Arabia | 17,000,000 |
| Sudan | 800,000 |
| Syria | 3,183,000 |
| Tunisia | 1,800,000 |
| United Arab Emirates | 3,875,000 |
| Yemen | 1,900,000 |
| Total | 74,488,000 |